The “Hirohako Winter Tourism Campaign 2025-2026”  is currently held, featuring collaboration with Snow Miku—a derivative character of Hatsune Miku and Hokkaido's promotional mascot. “Hirohako” is a name combining “Hiro”saki City and “Hako”date City, where Snow Miku and her friends will liven up the winter in “Hirohako” together.

The “Digital Check-in Rally” tour plan, using the smartphone app “Miku Navi,” offers a postcard as a prize for completing the rally. Additionally, 50 participants who complete the rally will be randomly selected to receive an original designed blanket. An app utilizing AR (Augmented Reality) also allows you to take photos and videos with Snow Miku and her friends. Furthermore, the campaign features limited-edition collaboration goods and “Snow Miku × Apple Lunch.” Don't miss last chance of this campaign!

[From TIC TOKYO Concierge]

Hirosaki City is hosting the “Winter Cherry Blossom Light Up.” This event illuminates tree branches covered in snow with pink light, creating a fantastic scene reminiscent of cherry blossoms. In February, the “Hirosaki Castle Snow Lantern Festival 2026” will be held. Enjoy these events together with the “Hirohako Winter Tourism Campaign 2025-2026.”